There’s two sides to every story. This thriller positions Robin Wright (the boy mom) against Olivia Cooke (the questionable girlfriend), telling the story from different sides each episode. We leaned into the dueling narratives, releasing conflicting cuts that covered the same events from each POV, and continued to stir the pot and build tension throughout the campaign.

Creative Direction: Farah Mohiuddin
Design: Alicia Wolf
Motion: Adam Fram, Ian Josling, Tabatha Roche
AV: Matt Delamater, Adam Beamer, Joe Denk, Zack Weinberg