Social content for Disney’s New Mutants
After its original release date and studio backing changed, Marvel’s New Mutants landed with Disney and needed a fresh approach to reach fans. We crafted a brand new look for the campaign, mixing talent spotlights with layered imagery and dynamic typography. Editorial spots highlighted the mysterious yet relatable characters, all while balancing the film’s dark horror themes.
Art Direction: Farah Mohiuddin
Creative Direction: Christopher Salamat
Design: Grace Kim, Farah Mohiuddin
Motion: Adam Fram, Jordan Taylor, Brian Do
AV: Matthew Delamater, Zack Weinberg
Underneath the scary exterior, there is a coming of age story where the teens are just trying to figure out who they are. This piece highlights the more lighthearted, relatable side of the film.
Character intros that lean into the mixed media style to hint at the darkness within each person.
A series of chilling jump scares for Instagram Stories and TikTok.
New Mutants
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New Mutants 〰️